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Fri 10 Sep 2010
Animax, Foodies TV to Join Forces PDF Print E-mail
Written by Anime News Network   
Sunday, 03 January 2010 18:48
Two Japanese TV station companies, Animax Broadcast Japan and Imagica TV, will collaborate in a public-relations campaign in February. Animax Broadcast Japan runs the Animax channel, while Imagica TV runs the cooking channel, Foodies TV. Among other activities, the two companies will host classes and contests for creating bentō (Japanese boxed meals) in the form of anime characters. By televising and streaming videos of this campaign, Imagica TV hopes to raise awareness of Animax's channel among its viewers, as well as the other way around.

According to Nikkei, such cooperation between the two is rare in Japan. Animax and Imagica will begin the campaign by launching bentō classes and contests for Sailor Moon, a popular anime with both children and mothers in their 20s and 30s.

Source: Nikkei

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Last Updated on Sunday, 03 January 2010 19:09
 

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